In today’s world, it seems like every company is talking about “AI transformation” and every product claims to be “powered by AI.” But beneath the hype, we need to ask ourselves: What exactly is AI? And what can it truly do for us?

AI is not magic — it’s a powerful tool. It can analyze massive amounts of data, optimize decision-making, enhance user experiences, and even outperform humans in certain tasks. But ultimately, its value depends on how we apply it. Without clear goals and real-world applications, AI becomes nothing more than an expensive gimmick.

From my experience managing cross-border e-commerce industrial parks, I’ve seen firsthand how AI transforms operations — from intelligent product selection and customer profiling to automated translation and chatbots. In the entertainment space, where I’ve invested in over a dozen short-form video projects, AI has also become a key ally in predicting content trends, analyzing audiences, and even assisting in scriptwriting.

Yet, we must also confront the challenges AI brings: data privacy concerns, algorithmic bias, and ethical dilemmas. These issues remind us that technological progress needs boundaries — and responsibility.

The future belongs to those who can embrace AI — and master it. You don’t need to be an AI expert, but you do need AI literacy: understanding what it can do, and just as importantly, what it cannot.

AI won’t replace humans. But it will empower those who know how to use it. Let’s stay open-minded, grounded, and proactive in exploring this transformative technology — and ensure it serves not just business, but society at large.